PERSONA

PER-SO-NA (FOR DALALID)

mask & role

Persona is a Latin word for a type of mask that was worn by stage actors at that time, which represented their character.  Nowadays, persona can refer to the characters in any dramatic or literary work.  But it has another special meaning in literary studies, where it refers to the voice of a particular kind of character—the character who is also the narrator within a literary work written from the first-person point of view. Finally, in psychology, a persona is the “mask” (the personality) that you present to the world, the role you play in public.

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Concept: This perfume represents Dalal’s true essence and smell, and anyone who puts in on can become DalaliD. And because DalaliD is always changing, and because she is multifaceted, people who spray this perfume on can continually access different parts of themselves and bring them to light.

 

KLEOS

KLE-OSS (FOR OUD)

glory & reputation

Kleos is often translated to “renown”, or “glory”. It is related to the word “to hear” and carries the implied meaning of “what others hear about you”. A Greek hero earns kleos through accomplishing great deeds.

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Concept: This perfume is so powerful. You put it on and become the talk of the town. Everyone wants to know how you became so successful.

 

AMBROSIA

Ambrosia – AM-BRO-ZIA (FOR DATING)

There are elements in this world that are intense, fragrant, and sweet that they become almost non-human. This is what ambrosia is, a special food, drink, and perfume only suitable for those who are themselves unique.

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Concept: This is a perfume for the special ones, the ones who are different than anyone else, the ones who live by their own rules and their own truth and who retain their sweetness of character throughout life’s complications. The fragrances in the perfume (amber, vanilla, and cacao to name a few) come together to create an explosion of scent. Only suitable for those who are unique.

 

AEGIS

Aegis – AEY-JISS (FOR NEW YORK)

Aegis is a shield or breastplate emblematic of majesty that was associated with Zeus and Athena. The English term now means protection, backing, or support of a particular person or organization.

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Concept: This is our winter perfume. When we spray it on we feel all the layers of protection shrouding us from the cold, filling us up with warmth. It feels like adding another layer of clothing, like a coat, gloves, or a hat. We spray it on, and like Zeus’s shield, we feel safe in our own skin.